Authored by Nitesh


Established Vendor Base: Eliminating the process of searching vendors with suitable capabilities as there were strict timelines for launching the product.

Manufacturing Know-How: Technical know-hows on 3D Printing and Injection Molding for prototyping and production.

‍Inconvenience to Convenience: A med-student’s innovation allows people to paint anytime without mess
Aditya was a 2nd year student in GS Medical School, Mumbai. He was always fond of water coloring. But after joining med-school he found that he hardly ever painted. He wanted to resume his hobby, but there were some hurdles for resuming his hobby. He needed to carry all the coloring equipment (pans, tubes, palettes, etc) for painting which was inconvenient. While trying to figure out a solution for this problem, a diagnostic technique sparks the thought of using colorsheets – A sheet which will contain colors. Also, grandma’s recommendation of using a liquid watercolor that can be used in dried form provided a breakthrough. Thus, Viviva Colors was formed to make these colorsheets available to the artist community. Later, Viviva Colors came up with a new product called as ‘Sketchbook’

Viviva EasySketch

A sketchbook for amateurs who want to sketch like a pro. The sketchbook comes along with a holder. The holder is used to hold a mirror and a mobile. The video from Viviva shows that a person places a mirror on the holder. Then, the person opens a drawing on the mobile and places the mobile on the holder. Through the mirror, the reflections of the drawing are seen in the sketchbook. The person can now trace the drawing and sketch like a pro.

Manufacturing of holders: Viviva finds a manufacturing partner
Viviva wanted to launch the sketchbook. They needed a prototype as well as production of these holders. They wanted to outsource these activities as there were strict timelines to launch Sketchbook. They didn’t want to waste time in searching for vendors who had the capabilities to build the holder. Thus, they partnered with as had a technical expertise and a well established vendor network who can do prototyping and production of products.

The manufacturing team at reviewed the design of the holder and understood the requirements of these holders. The team used their technical expertise and figured out a vendor who can build prototypes using 3D Printing. The prototype version was a hit and they wanted to move for production of these holders.

‍ figures out the manufacturing challenges

‍Step 1: Identified suitable manufacturing process

For moving to the production stage, according to the requirements of the holder, found injection molding as a suitable manufacturing process.

Step 2: Design for Manufacturability

The manufacturing team used the DFM score sheet for analysis and figured out that the product was manufacturable but with miniature cosmetic problems. They also figured out that due to the complex nature of the design, multiple sliding cores would be required to build the holder.

Step 3: Finalized a reliable vendor

From its vendor network, figured out a vendor who has the capabilities to fulfill the product requirements.

‍ receives order for production

Viviva liked’s approach and they placed higher quantity orders.