ABOUT US

Karkhana.io is a leading provider of flexible & scalable manufacturing solutions. Karkhana.io has manufactured over 2 million parts for over 300 customers in just 4 years. This has been successfully achieved by developing a wide network of over 400+ vetted & certified suppliers with strong proficiency in full-spectrum manufacturing processes such as CNC Machining, Sheet Metal Fabrication, 3D Printing, Injection Moulding, Vacuum Casting & more. From established enterprises like Bosch, P&G, Mahindra, Pidilite to new-age start-ups like Exponent, Pixxel, IdeaForge, Mukunda Foods and many more trust Karkhana.io as their go-to manufacturing partner.

With a steadfast focus in bringing speed to manufacturing, Karkhana.io has spent the last 2 years developing a digital product for customers that provides a hassle-free RFQ to delivery process. Customers can take care of all their manufacturing requirements from Small Batch Production to Large Volume Production as well as Product Assembly & Product Localization. Backed by Vertex Ventures SEA & India, a subsidiary of Temasek Holdings Limited, Singapore, Karkhana.io aims to provide customers with manufacturing requirements such as Small Batch Production, Large Volume Production, Product Assembly & Product Localization. Suppliers also reap the benefits of standardized RFQs, on-time payments and manufacturing expertise by signing up with us.

ABOUT YOU

Key Role:

Write in-depth, well-researched & well written case studies & blog posts.

Write creative copy for engaging emailers as well as social media posts

Ideal Candidate:

You have the ability to quickly grasp the technicalities & nuances of manufacturing, its processes and the target audience.

You enjoy researching topics you are unfamiliar with and reproducing technicalities that a layman can understand.

You have published content in the past ranging from blogs, case studies to campaigns.

Your Tasks:

• Conduct active research to understand the brand, competitors, industry as well as target stakeholders to develop strategy/pitch decks for Account Based Marketing
• Conduct & lead brainstorming sessions with all internal stakeholders to maximize quality creative output
• Generate creative copy for recurring digital properties on social media as well as ad-hoc requirements in-line with the brand content calendar.
• Create engaging emailers for a wide variety of topics such as monthly newsletter, brand offerings, manufacturing processes, target industries, product features and more
• Generate thumb-stopping text for ads on paid search, paid social and WhatsApp marketing 
• Write blog posts on target segments and case-studies of past work for relevant stakeholders 
• Conceptualize creative copy for print collateral such as brand merchandise, supplier branding, exhibitions & more. 
• Have working knowledge of WordPress and ability to publish blogs by using researched keywords, effective headlines and required meta descriptions
• Thoroughly understand the briefs and ideate a creative strategy in-line with brand/business guidelines
• Create high-quality, creative & effective copy to bring out the company’s offerings
• Suggest creative ideas for moment marketing outside your day-to-day tasks
• Work alongside the marketing, manufacturing, sourcing, sales, product team where you receive & provide feedback & direction

Qualifications:

• Bachelor’s Degree or equivalent in writing or related field
• 0-2 years of experience in agency or client side
• In-depth knowledge of HubSpot, WordPress & others
• Must have experience in digital & print both in order to cater to all briefs provided
• Strong ability to multitask on multiple projects & seamlessly transition between them
• Should be proactive with not just creativity but overall ability to understand the brand